Episode
Pepsi's Mighty Army
Booktime
–
2025-12-30
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0 Followers
During the Cold War's peak, Pepsi executed an unusual trade with the Soviet Union in the 1950s, receiving Stolichnaya vodka in exchange for soft drinks. This extraordinary commercial diplomacy expanded through the 1980s and eventually encompassed Soviet naval assets. Discove Read more…During the Cold War's peak, Pepsi executed an unusual trade with the Soviet Union in the 1950s, receiving Stolichnaya vodka in exchange for soft drinks. This extraordinary commercial diplomacy expanded through the 1980s and eventually encompassed Soviet naval assets. Discover how Pepsi became the first Western brand operating within the USSR through creative business strategies. Close