Episode
Why Did Digikala Enter The Automotive Sector?
Shiva Jalveh
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2025-10-14
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0 Followers
Eight years ago, few Iranians knew Digikala—initially recognized for product reviews rather than e-commerce. As one of Iran's pioneering startups, Digikala has transformed from a niche digital review platform into a dominant retail force. Today, over a decade later, it contr Read more…Eight years ago, few Iranians knew Digikala—initially recognized for product reviews rather than e-commerce. As one of Iran's pioneering startups, Digikala has transformed from a niche digital review platform into a dominant retail force. Today, over a decade later, it controls a substantial market share across Iran and has fundamentally reshaped consumer shopping habits. This episode explores the strategic decision behind Digikala's expansion into the automotive industry, examining how a tech-focused retailer diversified its portfolio and what this shift reveals about Iran's digital economy. Close