Episode
The Zero Price Effect
Pouria Bakhtiari
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2023-10-17
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27 Followers
Episode 31 examines the psychological and economic phenomenon of the zero price effect. Drawing from behavioral economics, this episode explores why humans are irrationally attracted to free items and how this cognitive bias leads to poor decision-making. Discover why 'there Read more…Episode 31 examines the psychological and economic phenomenon of the zero price effect. Drawing from behavioral economics, this episode explores why humans are irrationally attracted to free items and how this cognitive bias leads to poor decision-making. Discover why 'there's no such thing as a free lunch' resonates as economic truth and how understanding this effect can improve your financial choices. Close