Episode
Episode Eighty-Six: Change – How Do Major Events Become Widespread?
Dirancast
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2025-03-06
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10 Followers
Episode 86 continues examining Damon Centola's 'How Behavior Spreads: The Science of Complex Contagions.' This episode investigates how social change occurs, why people adopt new behaviors while resisting others, and why some well-designed products fail while infer Read more…Episode 86 continues examining Damon Centola's 'How Behavior Spreads: The Science of Complex Contagions.' This episode investigates how social change occurs, why people adopt new behaviors while resisting others, and why some well-designed products fail while inferior alternatives succeed. Centola analyzes social network data, sociological theory, and historical case studies to explain mechanisms of social change, innovation adoption, and infrastructures necessary for spreading behavioral shifts across populations. Close