Episode
EP 108 - DiroDi | Electric Bicycle
Soheil Alavi
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2023-09-01
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27 Followers
Episode 108 discusses DiroDi, an innovative Australian electric bicycle company. Host Soheil Alavi interviews founder Pasha Golshani and digital marketing director Hamed Tofigh about their journey. After a disappointing e-bike purchase, Pasha envisioned creating distinctively des Read more…Episode 108 discusses DiroDi, an innovative Australian electric bicycle company. Host Soheil Alavi interviews founder Pasha Golshani and digital marketing director Hamed Tofigh about their journey. After a disappointing e-bike purchase, Pasha envisioned creating distinctively designed, classic electric bicycles. The conversation covers branding strategy, modern marketing tools, digital advertising tactics, and cultural differences in marketing approaches between Iran and international markets. Close