Episode
Arash Khosravian | Alibaba Marketing Manager | Why and How Did Alibaba Rebrand?
Kargah
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2023-09-02
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9 Followers
Alibaba's rebranding was a major talking point in Iran's startup and advertising ecosystem. We sat down with Arash Khosravian, the marketing director behind the brand, to discuss the strategic reasons and execution of this pivotal decision. Our conversation expanded bey Read more…Alibaba's rebranding was a major talking point in Iran's startup and advertising ecosystem. We sat down with Arash Khosravian, the marketing director behind the brand, to discuss the strategic reasons and execution of this pivotal decision. Our conversation expanded beyond the rebranding itself, uncovering valuable insights into branding strategies, marketing fundamentals, and best practices for building strong brand identities in competitive markets. Close