Episode
Fifty: Positioning - Lena Vafaei
Farshad Negahdar
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2025-11-15
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0 Followers
Lena Vafaei, founder of Payado platform and Kaia brand, discusses market positioning strategies. Following the show's format, the conversation begins with Vafaei's entrepreneurial journey before exploring positioning challenges brands face. The episode examines the crit Read more…Lena Vafaei, founder of Payado platform and Kaia brand, discusses market positioning strategies. Following the show's format, the conversation begins with Vafaei's entrepreneurial journey before exploring positioning challenges brands face. The episode examines the critical role of audience understanding in successful market positioning and how brands can differentiate themselves effectively. Vafaei shares practical insights from her experience building and positioning multiple ventures in competitive markets. Close